In modern business, AI is revolutionising economic forecasting models, providing a significant competitive advantage. Our article addresses the core questions of data-driven decision making: how to implement AI-based predictive models effectively, what challenges do organisations face and how to measure the benefits achieved? We also explore the prospects for generative AI in financial forecasting - a development that will not only improve forecast accuracy but fundamentally change strategic decision-making. Continue readingData-drivendecision making: using AI in economic forecasting models